Browse Opportunities in Limerick by Industry
Situated in the south west of Ireland, Limerick is the third most popular urban area in the country (with an overall popular of 209,536 based on figures from the most recent Census) and a prime destination for economic investment and growth.
With its strategic location, prosperous business environment, highly skilled workforce, and growing economy, Limerick city and its surroundings lend themselves to being ideal locations for setting up new franchise territories.
Whether you're a seasoned investor or a first-time franchisee, let Franchise Direct Ireland breakdown why Limerick should be your first preference location for setting up a franchise business.
1. Economic Growth and Strategic Investment
Over the past two decades, Limerick has undergone radical economic transformation.
Thanks to substantial public and private investment, the city has emerged as a regional powerhouse for business, leaving behind its previously negative reputation because of crippling economic austerity in the 1980s.
As a result of national investment and several MNCs setting up base in the county, the region has become a hotspot for economic success.
Example of global companies with a base in Limerick include:
- Johnson & Johnson
- Boston Scientific
- Pfizer
- Eli Lilly
- Deloitte
- Lufthansa Technik
- Northern Trust
Additionally, Limerick's €1 billion revitalisation plan set out in 2023 by Limerick City and County Council will see spending on local projects, housing schemes, improvements to local transport infrastructure and urban renewal. This plan has also created an exciting opportunity for business investments. For franchise owners, this means you will be setting up shop in a city that’s on an upward trajectory, with an ever-increasing population and foot traffic to support long-term profitability.
2. Central Location and Transport Infrastructure
Positioned near Shannon International Airport, the M7 motorway (linking Dublin and Limerick), and the Atlantic Economic Corridor, the city boasts excellent connectivity both domestically and internationally. Ease of access is crucial for any franchise that rely on supply chains, national distribution, or attracting a wider customer base. Whether your franchise is in food, retail, or service, the ease of access across Limerick ensures streamlined operations and a much larger market reach than other small counties in that south-west.
3. Strong Support for Entrepreneurs
Ireland, in general, is known for being business-friendly, and Limerick is no exception. Local enterprise offices (LEOs), including the LEO in Limerick, offer grants, mentoring, training, and other forms of support to new business owners. Franchises benefit from these resources, as they often need assistance navigating property acquisition, licensing, and staffing. Additionally, the Limerick City and County Council has continually shown a strong commitment to economic development.
4. Access to a Skilled and Educated Workforce
Limerick is home to some of Ireland’s leading educational institutions, the University of Limerick and the Technological University of the Shannon. The High Performance Centre in UL is also the training ground for the Munster Rugby team and several other athletic teams across all sports. These institutions produce a steady stream of graduates in fields such as business, IT, hospitality, and particularly engineering. A youthful, energetic, and educated talent pool is particularly valuable for franchises that require strong customer service, tech-savvy staff, or specialised skills. On the flip side, young graduates from these institutions who may not want to leave home or go further afield for their careers, would benefit greatly from increase franchise investment in the region.
5. Rising Population and Consumer Demand
The population of Limerick is growing steadily, supported by affordable housing and a high quality of life. Due the housing and renting crisis in Ireland, many people have left Dublin for more affordable housing and have moved towards the south of the country. This influx has led to a further growth in Limerick’s population, thus creating greater demand for retail, dining, health services, childcare, and entertainment. As more families, professionals, and students continue to settle and work in the region, franchises are in prime positions to cater for lifestyle needs.
Limerick also benefits from it's proximity to Wild Atlantic Way trail, thus receiving respectable tourism numbers each year. With Medieval streets and castles, more and more people from home and abroad are taking in all that Limerick has to offer. With growing tourism numbers each year, this also creates a greater need for hotels, bars, restaurants and more amenities to cater for tourists around the year.
6. Community-Oriented Culture
Limerick’s strong sense of community and local pride is a hidden advantage for franchisees. Residents are often eager to support new businesses, especially those that offer quality services and create local jobs. Franchises that engage with the community through sponsorships, events, or partnerships often find loyal customer bases and sustained support, which are key to long-term success.
Your Next Steps
Opening a franchise in Limerick will provide entrepreneurs the chance to set roots in an innovative and thriving city.
Limerick offers the perfect conditions for a successful franchise operation. For entrepreneurs looking to combine profitability with community impact, there may be no better place to invest than Limerick.