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Pioneers of Internet lead generation for the franchise industry since 1998!

About Franchise Direct

Our Mission

Franchise Direct's goal is to provide a reliable, authoritative platform where entrepreneurs can connect with franchisors seeking investors. In support of this objective, our mission is to be the leading online resource for franchise opportunities and the knowledge center of choice for anyone seeking information on the franchise industry.

Frequently Asked Questions

Our History

Franchise Direct was founded in 1998 and is among the pioneers of internet lead generation for the franchise industry. With over 25 years of online marketing experience, Franchise Direct has grown to become the world's leading portal for franchise and business opportunities.


Since its inception, Franchise Direct has been connecting hundreds of business owners with potential franchisees every day

Our Reach

Our website network consists of 15 multilingual sites targeting markets across the following regions:
  • North America
  • Europe
  • Latin America
  • Africa
  • Asia
  • Australia and New Zealand

Through this extensive network, Franchise Direct allows franchisors to connect with prospective franchisees worldwide. No other franchisor portal offers the same global reach as we do.

How Does Franchise Direct Work?

Franchise Direct Ireland is a website that aggregates information about several franchises in one centralised place for visitor convenience. This allows potential owners of a franchise (aka franchisees) can get investment information on numerous franchises and contact those franchisors without having to go to each individual franchise’s website.

How Does Franchise Direct Ireland Help With Advertising

Franchise Direct offers advertising options to suit all your franchising needs. Whether you want a national campaign, or just a few counties, or even an international expansion, our experienced team can help you choose the right lead generation package for you.

What is Pay-Per-Lead Advertising?

Franchise Direct Ireland offers our clients pay-per-lead packages for their lead generation requirements.

If this is the first time you've come across the term 'pay-per-lead', let us explain how it works.

Pay-per-lead, or PPL, works by having the franchisor pay for each individual “good lead” instead of all leads received, as is the case with a monthly package payment setup.

Lead cost is determined upon the criteria the franchisor sets for their desired leads.

These criteria can include:
  • Minimum Investment
  • Number of Locations Targeted
While this may appear like a complicated process than your traditional package campaign, a PPL contract allows you to control your budget and the number of leads received each month.

Getting started with us is easy. With just a 10-lead deposit, we'll set up your subscription on our website and get you on the right path to connecting with potential franchisees.

And here's the best part: there's no minimum term contract required. You have the flexibility to pause or cancel your booking as needed, giving you full control of your campaign.

Advertise Your Franchise

Have a chat with our Irish account manager, Stiofan Mac Donncha, who would be happy to answer any questions you might have about advertising your business with us. Stiofan has been with Franchise Direct since 2018 and has helped hundreds of franchise owners expand their networks across the Ireland and Europe through online lead generation.

International Franchise Association and TRUSTe

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