The organic food industry is booming and people wanting to enter this field can do so through a number of franchises...
Organic food products are items that have been created naturally, with no pesticides or chemicals being added.There are currently 1,721 registered organic operators in Ireland with 52,390 hectares of land being used to produce organic foods. The Soil Association said that two out of three consumers (65.4 per cent) are now knowingly buying organic food. Year on year growth was 3.1% up to the end on March 2015. The market is now valued at just over €104m, up from €101m in 2014, and similar to the market in 2007/2008.
Overall in 2013, the European organic market grew by approximately 6% to a value of more than €24bn. This amounted to €22.2bn spent in the EU on organic food. And outside Europe too, the market continues to grow. The worldwide market for organic products in 2013 — the latest available – has now reached €55bn.
When it comes to choosing a franchise, people can own a store or deliver products in vans.
If franchisees run an organic food shop, they need to ensure the location is best suited for the type of business.
It should be in an area of a town or city that people can easily access and where a large number of people go. However, while having a few other food stores in the area could help the business to attract hungry customers, too many would dent profitability - particularly if they sell organic food - and so franchisees must look into their competition in detail.
If delivering organic food, franchisees can work from home or an office, but they should carry out extensive market research to find out which areas of a town and city and what types of people buy the most organic food so they can be prioritised.
Investing in a franchised business will benefit people because it will already have a number of company suppliers and farmers in place to provide the organic food, enabling franchisees to quickly build up a customer base.
This is particularly important in the organic food industry as like all organic products that are sold, those that produce organic food and sell it must have a licence to do so and franchisees will not have to worry about their initial suppliers as the franchiser will have checked their credentials.
Of course, when looking to bring in new suppliers, franchisees need to ensure they are legally able to sell this food type.
In addition, franchisors will train franchisees to understand the principles of organic food process, how the food is supplied, for example a new trend developing is box schemes where framers turn up to your house or shop with goods in a box that you can buy, and how to market the products to the public.
This will enable franchisees to talk with knowledge and confidence about organic food to customers, which will increase the chances of them using the business again.