The Suppliers and Sourcing Behind Mad Egg Chicken

This Mad Egg brand-story video introduces the suppliers and sourcing partners behind the Irish chicken franchise, framing the company's positioning as the chicken place in town. The founders explain that the concept was years in the planning, refined through a long stretch of chicken testing and recipe development before opening their first locations. The first supplier featured is John Smith, a fourth-generation freerange poultry farmer in County Meath whose business has been producing birds since 1982. Smith describes the trust customers place in the product and the proximity to the Dublin market, about forty minutes, that lets him work in close relationship with restaurants such as Mad Egg. The birds have outdoor access, which the farm credits for their muscle tone and flavour. David Cochland speaks for Cochland's Bakery Products in Clare, a third-generation operation supplying the buns. He stresses the shared attitude with Mad Egg: passion for the product, handpicked ingredients and recipes that are continuously tweaked. Cochland frames the bun as a complement to the chicken rather than the star. The clip closes with Mark, head brewer at Hope Beer, who designed a beer specifically to pair with the menu. He emphasises end-to-end quality checks during brewing and the collaborative process with the Mad Egg team. The footage ends with the founders signalling expansion plans, suggesting viewers should expect more Mad Egg locations to follow.