Mad Egg

The Mad Egg Story

Mad Egg isn't just another chicken joint; since bursting onto the Dublin scene in 2018, we have become Ireland's #1 destination for fried chicken. Founded by two guys from Dublin (Conor & Stephen), Mad Egg was born from a simple yet ambitious goal: to create the best fried chicken sandos Ireland has ever seen. This dedication to quality permeates every aspect of the Mad Egg experience.

We've proudly become the number one choice for fried chicken in Ireland, and our secret is simple: "Chicken Done Proper." This means we champion the provenance and sustainability of our ingredients, using top-quality local Irish produce for everything from our chicken and buns to our beers.

We proudly source local, Irish produce for everything. Our chicken undergoes a meticulous 48-hour tea brine for unparalleled tenderness and juiciness, followed by a double dredge in spiked buttermilk and our signature seasoned mix for that iconic crunch. Even our drinks are thoughtfully curated, with specific beer pairings designed to complement our distinct flavour profiles, including our own house brew, Mad Yoke, crafted in collaboration with Hope Brewery. Mad Egg offers more than just a meal; it's a commitment to quality, local sourcing, and delivering the best damn chicken experience in Ireland.

The Franchise Opportunity

Capitalising on our success, we're now on the hunt for great franchise partners to join our journey and grow with us across Ireland.

We've got a business model that's proven to deliver, a brand that people actually connect with (our social media proves it - check out @madeggdublin across all socials), and we're committed to giving you down-to-earth, practical support every step of the way. Plus, if you're thinking bigger down the line, we've got multi-unit options on the table. If you're searching for a franchise with real buzz, incredible support, and huge potential in Ireland right now, contact us today.

We’re looking for partners who are as passionate about "Chicken Done Proper" as we are.

The Investment

Financially, we typically require a minimum liquid capital of €150,000 to ensure you have the resources to launch and sustain the business.

Franchisee Requirements

Beyond the numbers, however, your entrepreneurial spirit and proven business acumen are crucial. Experience in the restaurant or hospitality sector is highly valued.

We also seek individuals with a deep understanding of the local market and a commitment to upholding our brand standards.

This includes:

• A willingness to adhere to our operational procedures
• Maintain our focus on quality and sustainability,
• Actively engage with the local community.

A customer-centric approach and a drive to build a high-performing team are essential for success.

Finally, a long-term vision and a genuine enthusiasm for the Mad Egg brand are key to a fruitful partnership. We're not just selling a franchise; we're building a family of passionate entrepreneurs.

The Next Step

Get Laid, Get Fed! ...Ready for a bite of the action? Contact Mad Egg today.