Three seriously tasty franchise opportunities
Get your teeth into something new with your own YO!, Bento sushi kiosk franchise or a Sushi Circle under the Wonderfield Ireland umbrella.
You’ll be part of one of the world’s largest, and most popular sushi brands by taking on your very own outlet, or group of outlets, in some of Ireland’s most popular retail locations.
Under Wonderfield Ireland the kiosks operate under the iconic brands of YO! in Tesco supermarkets in the Republic of Ireland, Bento in Marks & Spencer, in Northern Ireland & the Republic of Ireland and Sushi Circle in Supervalu across Ireland/Northern Ireland.
The kiosks are anything but just another food line among thousands of others available in those locations, they are a destination, within a destination, for anyone who loves fresh, delicious, healthy food. They are designed to stand out from the crowd, and being part of the franchise is an unbeatable chance for you to do just the same.
About the Brands
YO!
In 1997, YO! was the first to bring the ‘kaiten’ conveyor belt to the UK. Today, YO! is the UK's #1 Sushi brand with 50 restaurants, over 350 sushi kiosks and a popular YO! To Go range, but they are constantly looking for new ways to reach their customers, so they created YO! sushi retail kiosks.
The YO! Kiosks serve restaurant quality Sushi and Japanese street food inside Tesco stores across the UK.
BENTO
Founded in 1996 in Toronto, it is now the second-largest sushi brand in North America and the largest in Canada. Bento serves quality sushi, and hot Asian food, in over 950 locations, including:
- Quick-service restaurants
- On-site kiosks, in grocery stores, and
- Non-traditional locations such as colleges and universities, hospitals, business offices
They have 6 production facilities that supply Bento Express® sushi to over 2,000 grocery and institutional foodservice clients across North America.
Sushi Circle
Sushi Circle is an Internationally recognised sushi brand, that started out in Germany. Now enjoying large success across Ireland, Sushi Circle's modern and vibrant kiosks can be seen in prominent Supervalu supermarkets in some of Ireland's major towns and cities.
The Sushi Circle brand champions the freshness and flavour of great Japanese cuisine, as well an ethical and sustainable approach to business growth.
A Sushi Circle Kiosk Franchise is your chance to join one of the world’s biggest sushi suppliers in restaurant, kiosk, and supermarket settings.
WONDERFIELD
The Wonderfield Group is an umbrella company consisting of many of the world’s most successful and popular sushi brands, including AFC, Bento, Snowfox, Snowfruit, Sushi Circle, Sushi Izu, SushiTake, Taiko, YO! and Zenshi. Wonderfield prides itself on being “Where good things come from”, and are not just talking about great food, they’re talking about a better way of life for everyone who works with them, one where you are in charge of your own business and your own future.
THE YO!, BENTO, & SUSHI CIRCLE OPPORTUNITIES
These are pre-packaged, ready-to-serve franchise opportunities which can offer you:
- A concept which has been tried and tested across multiple locations
- A huge pool of happy, hungry customers just waiting for you
- Immediate placement in the most visible retail locations
- Access to the very best suppliers of one of the world’s favourite foods
- Low start-up fees with fantastic earning potential
- Exceptional training & support from the best in the industry
Best of all – there’s NO KIOSK BUILD COSTS! Wonderfield pays for it all…that’s how confident they are of your success.
Existing kiosks are currently turning over between £5000 p/w in NI upward, to an M & S Bento kiosk turning over more than €15000 p/w in Dublin.
WHO ARE WONDERFIELD IRELAND LOOKING FOR?
They are primarily looking for franchisees who will act as owner/operators themselves, as they believe that the energy and passion that comes from a direct personal investment in the brand really shines through to customers, but they are also open to potential multi-unit operators.
No previous experience in retail, or the food & beverage industry is needed, as the comprehensive training will teach you everything you need to know. It’s far more important that you are the right kind of person, rather than having the perfect CV. This is about more than just running a successful and profitable business, it’s about working together to build something you can both be proud of.
You could be just who they are looking for if you have some managerial experience, or a track record of leading a team and are:
- Good at motivating yourself and others to maintain the high standards of the brand
- A great communicator who can build a strong rapport with your customers
- Willing to take a hands-on role in your new business
- Hard-working, dedicated, committed and willing to give it your all
- Willing to follow the tried and tested systems already in place
- Able to learn, and take on new skills, as well as constantly strive for bigger and better things
- Ready to be your own boss and hit the ground running from day one
Join us and ride the rising tide of sushi’s popularity, with kiosks in the most visible, high-traffic areas of two of Ireland’s largest retailers.
YOUR CUSTOMERS
Tesco’s market share in Ireland was 23%, with Marks & Spencer at 10%*, meaning a third of all people who regularly visit a supermarket (which is everyone!) walk past a spot where Wonderfield Ireland have already agreed to locate a kiosk. A typical supermarket sees an average of 4,000 customers per day so, in any given area, that is 10s of thousands of potential customers every week. You’ll have direct access to the retailer’s customer base right from day one and enjoy an immediate revenue stream, as well as plenty of potential for growth.
With a Wonderfield franchise, you won’t need to start up, but you’ll have plenty of opportunities to build up!
*Source: Kantar data, as of June 2024.
TRAINING & SUPPORT
Taking place over 3 weeks, the comprehensive training programme is designed to teach you everything you need to know to make your new business a success.
You’ll have 1 week of practical onsite kiosk training, normally 3 weeks before handover; followed by 1 week of academy training (theory/ classroom) from the very best in the business, and a second week of practical training in the kiosks.
Wonderfield Ireland are 100% committed to giving you all the support you need to build you own success story as a business owner.
There is also a variety of ongoing training to help you make the most of your business and a Franchise Area Manager will be assigned to give you guidance and support whenever you need it. In addition to this, you will also benefit from the huge marketing power of the global Wonderfield brand to ensure your kiosk remains a high-profile destination for supermarket shoppers. One which is always associated with the highest possible quality of food.
Access to all the departments and personnel of the wider Wonderfield family, including thousands of some of the most experienced and knowledgeable people in the industry is all part of the package.
YOUR INVESTMENT
The cost of buying into your own YO!, Sushi Circle or Bento sushi kiosk with Wonderfield Ireland starts with a franchise fee from £25,000 (NI) and €35,000 (ROI) and will vary depending on the projected sales of that kiosk.
They will discuss the exact cost with you when you contact them about the location you have in mind.
You’ll also need to build in working capital to cover some opening costs, initial food orders and personal costs, while you wait for your first payments to come through. The biggest cost is the kiosk itself but that’s all been covered by Wonderfield Ireland!
The franchise agreement lasts for three years, and is renewable, subject to certain criteria being met by the franchisee, and in agreement with the franchisor.
EARNING POTENTIAL
Investing in a YO!, Sushi Circle and a Bento sushi kiosk means your business is immediately ready to start trading and making great money.
This is a mature, global franchise; all their systems and supply lines are extremely well streamlined, so their franchisees can expect an excellent EBITDA of 15-18% on all their sales, if a franchisee is an owner operator.
AVAILABLE LOCATIONS
Wonderfield Ireland’s goal is to have a franchisee-owned kiosk in almost every single Tesco in the Republic of Ireland and Marks & Spencer in both the Republic of Ireland and Northern Ireland and SuperValu in the Republic of Ireland/Northern Ireland.
Interested in learning more? Want to and be part of the Wonderfield Ireland success story? If you’re looking to take on one, or maybe more locations, get in contact as soon as possible so that they can let you know what options are still available in your local area.
With high-profile brands like YO!, Sushi Circle and Bento are your local stores will be snapped up quickly; don’t hang around if you want to get in on the action!
Newest YO! Kiosk opens as expansion builds momentum – don’t miss out!
Early May 2025 saw the opening the latest Wonderfield sushi kiosk (operating as YO!) to be located in the heart of a Tesco superstore in an amazing franchise campaign which is set to sweep the nation.
It’s not the first YO! to make a splash in Irish supermarkets – and it certainly won’t be the last – but this latest addition boasts its own series of “firsts”:
It’s the first kiosk outside the capital
Dublin is a busy, bustling city, so it should be no surprise that businesses which offer a great product backed by expert systems and marketing do well there. This new kiosk is located in a much smaller town – Maynooth – but the new owners are very confident in its success, and rightly so.
This proves the model isn’t just for big cities. If there’s a Tesco, there’s a potential YO! opportunity. With Tesco holding a 24.2% share of the Irish grocery market, that opens up a huge number of locations across the country. Regional Ireland is now officially on the Wonderfield franchise map — and the growth potential is enormous.
It’s also the first kiosk to adopt the new island format
Tesco knows exactly how popular YO! sushi is, and how the presence of a kiosk in their store helps draw in the crowds. Which is why they always locate them in a great spot in their store where they can take advantage of great visibility and footfall.
The new Maynooth kiosk has pride of place right in the heart of the store in an island format for maximum possible visibility and footfall, and it sure looks great.
The fact that one of Europe’s most successful supermarket brands is willing to commit this much premium real estate to a franchise partner is a huge vote of confidence in the business model. What’s even better is that every kiosk can also run a dedicated, branded fridge in the high-traffic grab-and-go section near the entrance. That means every single customer walking in sees YO! immediately — maximising visibility and driving sales.
PLUS It’s the first kiosk to be opened by franchisees with no F&B or retail experience
In Ireland, that is! The hundreds of franchisees who already own kiosks in the UK come from all sorts of different backgrounds. The new kiosk is operated by two local entrepreneurs with no prior food or retail experience. What they do have is vision, drive, and the courage to seize a brilliant opportunity — and with the Wonderfield franchise’s expert training and support, that’s all they needed.
While relevant experience would certainly give you an advantage getting started, it most certainly isn’t essential. Above all else, you need ambition, commitment, and a willingness to learn. If you bring that, the Wonderfield franchise can provide the rest.
Don’t miss out
More than 40 potential locations have already been agreed with Tesco, the sushi is ready to roll, and the kiosk build teams are just waiting to hit the road and get started anywhere in the country. All they need now are the right people to snap them up.
In a few months, kiosks will be popping up all over Ireland. It won’t be long before one opens near you – the only question is:
Will it be yours or someone else’s?
If you’re interested in opening your own YO! sushi kiosk with the Wonderfield franchise, or even a whole chain of them, I strongly recommend you don’t hang about. I hate having to turn people away!
So, act now to secure your chosen territory before someone else does.
All you need to do to get the ball rolling is click the button below to get in touch and see if your ideal location is still available.
