Helen Doron Education : Helen Doron Wins the 2021 Global Franchise Mentorship Award
How to use this video
This video features a message from the leadership of the Helen Doron franchise, sharing their perspective on the business and its direction. As you watch, consider the company’s values, leadership approach, and long-term vision. If this leadership style resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This acceptance speech video, recorded for the 2021 Global Franchise Awards, marks Helen Doron Educational Group's third Global Franchise Award win — this time for Global Mentorship of its franchise network. The awards judges open the clip by explaining what they were looking for: a brand or individual that demonstrated the highest levels of ongoing support, training, guidance, and coaching for franchisees, with clear ethical conduct across every part of the business. They also wanted to see how nominees supported their networks through the COVID-19 crisis. The verdict was that Helen Doron's response in 2020 set the standard. Helen Doron then accepts the award on behalf of the group. With 1,100 centres across 38 countries forced to close — covering the English, maths, and kindergarten franchises — the network needed a uniform way to keep teaching. Her pedagogic team expanded to include teacher trainers from around the world, and together they created more than 800 interactive online lessons with songs, flashcards, and games tied to existing lesson plans. Within a month, the group trained over four thousand active teachers to deliver those lessons online. Students kept learning, franchisees kept earning, and parents received daily activity tips and free educational content through digital channels. Helen Doron closes by framing the award as confirmation of a long-running commitment to franchisee mentorship and as an example to the wider franchise world of how to turn a crisis into a chance to extend the brand.