Mad Egg

About Us

Since bursting onto the Dublin scene in 2018, Mad Egg has become Ireland's #1 destination for fried chicken. Our secret is simple: "Chicken Done Proper." This means we champion the provenance and sustainability of our ingredients, using top-quality local Irish produce for everything from our chicken and buns to our beers. Mad Egg offers more than just a meal; it's a commitment to quality, local sourcing, and delivering the best damn chicken experience in Ireland.

Mad Egg’s USPs

• Hands-On Support: Gain granular insight and optimise restaurant performance with Nory, our proprietary AI-powered restaurant software, providing real-time tracking and analysis of key growth metrics
• Dominant Brand Equity: Invest in unparalleled brand recognition and loyal customer base, ensuring immediate market traction (Check @madeggdublin across all socials)
• Hyper-Growth Trajectory: Our high-velocity model is poised to capitalise on a rapidly expanding market, delivering accelerated ROI with a clear vision for global expansion
• Tech-Powered Delivery Advantage: Benefit from our first-to-market, tech-enabled Manna Drone Delivery service system, maximising reach and operational efficiency
• Omnichannel Presence - Mad Egg’s integration with every major delivery platform ensures ubiquitous access
  

The Franchise Opportunity

Capitalising on our success, we're now on the hunt for great franchise partners to join our journey and grow with us across Ireland.

We've got a business model that's proven to deliver, a brand that people actually connect with (our social media proves it - check out @madeggdublin across all socials), and we're committed to giving you down-to-earth, practical support every step of the way. Plus, if you're thinking bigger down the line, we've got multi-unit options on the table. If you're searching for a franchise with real buzz, incredible support, and huge potential in Ireland right now, contact us today.

We’re looking for partners who are as passionate about "Chicken Done Proper" as we are.

The ideal Mad Egg Franchisee will have:

• Local market knowledge 
• A customer-centric approach and a drive to build a high-performing team are essential for success
• Financially stable liquid funds and access to capital to develop the brand (min. €150,000)
• A focus on quality, sustainability and our #ChickenDoneProper

Finally, a long-term vision and a genuine enthusiasm for the Mad Egg brand are key to a fruitful partnership. We're not just selling a franchise; we're building a family of passionate entrepreneurs.

The Next Step

Get Laid, Get Fed! ...Ready for a bite of the action? Contact Mad Egg today.