At Franchise Direct we know how difficult it can be for potential franchisees to locate and find the perfect franchise or business opportunity to match their individual requirements. That’s why we have created a comprehensive, 26-page franchise e-book: 'The Franchise Direct Pocket Guide to Franchising' to help you find the right opportunity for you. And it's free!
Content of the Franchising Guide
The guide offers information on a huge range of topics, all the way from the larger subjects like the different types of franchise costs (initial and ongoing), down to the nitty gritty issues such as how to go about haggling the franchise agreement with your potential franchisor.
Other subjects examined in detail include:
• Definitions – ever wondered what the detailed differences between a franchise and a business opportunity are? This is explained in easy-to-understand terms, and advice is provided on how to choose which of the two would best suit your situation. An extensive glossary of common franchise terms is given at the end of the guide, defining franchise terminology such as ‘pro forma’, ‘earnings claims’, and ‘IFA’.
• Tips for financing your franchise – the different resources for funding, how to have a successful meeting with potential lenders, how to prepare your documents and more.
• Assessing yourself – when deciding what franchise to choose, and if franchising as a system would even suit you, there are many factors to consider, such as: where you want to be in five years from now, demands on your family, are you better at physical or mental tasks, if you have the finances to survive the initial start-up phase, and so on. The guide gives you the chance to analyse where you stand in all the areas relevant to setting up a franchise.
• The alternative modes of franchising – resale, multi-unit, area developer, master…all of these differ from the traditional franchisor/franchisee model and they may be a method you wish to consider.
• Home-based and part-time franchises – such setups have become more popular in recent years, and tips are given here on how to go about making them successful.
The guide focuses on the Irish franchising industry, as opposed to franchising in neighbouring markets. A useful read for potential franchisees.