Many franchisors hold Discovery Days for potential franchisees to give them an opportunity to find out more about the franchise in an informal, no-obligation setting. During a Discovery Day, which is usually held at the corporate headquarters, the company explains the operation of the business, the product or service it provides, the training and support systems, and the financial investment. There is also an opportunity to meet members of the corporate franchise team and, in some cases, existing franchisees in the network. The company itself uses the occasion to gain first impressions of prospective franchisees and to informally assess their suitability for the business.
